Promotional clothing like sweatshirts and t-shirts are probably the most difficult to choose, because unlike other articles like bags, pens or coffee mugs, this is something that the user will put on and has to provide maximum comfort. They are not only distributed among the consumers, but often the marketing personals and employees have to put it on for an entire day for promotional purposes.
When it comes to choosing the fabric for shirts and t-shirts, the best option is of course, cotton. Nothing can be more comfortable than this natural fiber. White or dyed, it provides an excellent backdrop for your company logo and the tagline for your promotion. There are a lot of options from which you can choose your promotion apparel.
- Printed Caps: These are the most common and inexpensive too, suitable for large-scale promotion among the masses. Imprint your company logo on the top rim and watch the caps disappear among the crowds!
- Screen Printed T-shirts: These t-shirts are trendy to look at and made from suitable material, will be a top draw among the consumers. Moreover, since they can be used by both male and female consumers, it sure to gain popularity and the much needed attention for your product. Polo shirts or plain white shirts can also serve the same purpose.
- Company Jackets: They may be a bit more expensive but your employees and clients will love it if you can put in the required detailing. Perfect as travel-wear or even for daily use, jackets are always a necessary item and to be handed one by the company itself is a quite an incentive. Moreover, branded apparel is within easy reach of the consumers today, so it becomes all the more easily to provide your employees and clients with such items.
- Sports Apparel: Sponsoring sports apparel for any team in your area and getting your logo imprinted on the apparels that the stars are putting on creates a brand awareness which is difficult to match by other ways of marketing. True, that the costs can really shoot up at times, but the exposure that your company gets is sure to compensate for the costs that the company may have to bear in the initial stages.