Let us imagine that you are attending an event which is promoting a certain type of business and you suddenly read a large banner that says..."Free T-shirts!" What do you think would happen? It is natural that everyone will be drawn to this place to look into this possibility of getting a free t-shirt. This is the secret of Promotional Apparel.
Believe it or not, there are large numbers of people who simply visit these events only to collect clothing freebies. They will go to any extent to collect one, before it is all over. There are chances that this person may not be a potential customer, but without any doubt he/she is definitely going to wear this piece of clothing, eventually turning out to be a good promoter of your brand. Each time this clothing is worn and this person walks around public places, your brand, logo and company name will be on display and seen by potential customers. This is the success of achieving your objective of creating sales through promotional merchandising.
The most common type of Promotional Apparel are:
o Wrist bands
o Sweat shirts
o Sports wear and so on...
Certain types of clothing can cost more than others. The more expensive items can be distributed amongst smaller and more affluent business people who can be your potential customers in the future.
Promotional gifts such as these need not be distributed only among potential buyers; they can also be given to existing customers as well as your own employees. This will help build a better workplace morale and give a boost to the existing relationships.
It is a well known fact that people like free promotional products, especially Promotional Apparel. Immaterial of what print or promotion it carries, people are happy to have them. Thus you, as an owner of a business company, should be able to make best use of this promotional opportunity, with a determination of making your marketing campaign a success.
Before you set foot into your marketing campaign, make a plan and have a clear goal of what you want your campaign to achieve. Decide whether your promotional product will belong to one of these categories:
o A gift
o Reward of Loyalty
o A Gesture of Goodwill
o A vehicle to communicate a message/slogan
o A walking billboard
o A source of information
Promotional Apparel can be used effectively in any one of the above categories.
In your plan also decide who will be your target group. Are they going to be potentially new customers, or are they existing customers? Are you planning to impress the recipient in such a way so that they will always have your brand first in mind when they plan to purchase next? Or is your item directed to your regular customer base? It is important that you give serious thought to these questions during the planning stage - as each situation will have a different strategy to follow.
Thereafter you also need to give some thought to the type of design you intend on printing - it could be a strong slogan type message, or a simple conversation starter or whether it is only to show your logo.
Once all these are given careful thought and you have come up with a good plan for your Promotional Apparel, you can be assured of a successful marketing campaign.